This is my story


If there is one question that defines my job as a communication specialist, journalist and communication coach, it’s ‘What’s your story?’ Language is my passion because it often influences us more than we realize. Our internal dialogue has a direct effect on our own behaviour and our written and spoken words on the people we communicate with.

I am Loes Iedema and I live and work in the Utrecht region, The Netherlands. Over the past 15 years, I have worked for various clients as a freelance communication adviser, copywriter, corporate journalist, (web) editor, personal/commercial coach and communication trainer. I have worked with HEINEKEN Nederland, HEINEKEN International, Claris Zorggroep, Miele Nederland, VLEHAN, HeadOffice (Sanoma), Klaverblad Verzekeringen, Eneco, Stedin, Bouman GGZZ, Digital Spirit Media, Initworks and De Communicatietrainer, amongst others. For projects, I’ve built an extensive network of reliable partners in the field of journalism, design, photography and print.

In 2017, I went on a reporting trip to Uganda for Mensen Met Een Missie to report on their local projects. A wonderful adventure! You can read the blogs I wrote on the trip via the 100 reporters page.

I am also proud of GRIJS Magazine, the inspirational magazine for 70+ readers that I created with two other freelancers and which was officially launched in October 2014. Unfortunately, it never became more than a dummy. Below, you’ll find a video of the launch: